Ep. 93 You Can Do Anything, Just Not Everything: Why You Should Hire Support For Your Business



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Founder, Self StartHER

Hi, I'm Megan


In this Self StartHER episode, we chat with Ashley Carlson, a trailblazer in admin and operations support. Ashley shares her inspiring journey from freelancing to building a thriving business that empowers small businesses and female entrepreneurs with admin, executive assistant support, and bookkeeping.

Key Points:

  • Background:
    • Inspired by her entrepreneurial father, Ashley decided not to return to a full-time office job after becoming a mother.
    • Six years ago, remote work was scarce, prompting her to start freelancing.
    • During the pandemic, she used her husband’s job loss as an opportunity to build her business while he was home.
  • Growth and Empowerment:
    • The pivotal moment of hiring her first employee helped her realize the importance of delegation.
    • Ashley emphasizes that effective delegation is key to maintaining a work-life balance, especially for aspiring female entrepreneurs.
  • Top Delegation Tips:
    • Set clear expectations with your team.
    • Document and record all processes for consistency.
  • Current Success:
    • Ashley now leads a team of 14 women dedicated to supporting businesses with comprehensive admin services.


  • “The more I said yes, the more I was actually becoming unavailable to my family and those flexibilities that I originally wanted and valued.”

Find out more about Ashley’s company, Elevate Business Solutions: 

Learn more about Elevate Virtual Business Solutions

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