In this Self StartHER episode, we chat with Ashley Carlson, a trailblazer in admin and operations support. Ashley shares her inspiring journey from freelancing to building a thriving business that empowers small businesses and female entrepreneurs with admin, executive assistant support, and bookkeeping.
Key Points:
- Background:
- Inspired by her entrepreneurial father, Ashley decided not to return to a full-time office job after becoming a mother.
- Six years ago, remote work was scarce, prompting her to start freelancing.
- During the pandemic, she used her husband’s job loss as an opportunity to build her business while he was home.
- Growth and Empowerment:
- The pivotal moment of hiring her first employee helped her realize the importance of delegation.
- Ashley emphasizes that effective delegation is key to maintaining a work-life balance, especially for aspiring female entrepreneurs.
- Top Delegation Tips:
- Set clear expectations with your team.
- Document and record all processes for consistency.
- Current Success:
- Ashley now leads a team of 14 women dedicated to supporting businesses with comprehensive admin services.
Quotes:
- “The more I said yes, the more I was actually becoming unavailable to my family and those flexibilities that I originally wanted and valued.”
Find out more about Ashley’s company, Elevate Business Solutions:
