The Secret to Sales Success: Listen More, Talk Less!

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Founder, Self StartHER

Hi, I'm Megan


Hey there, Self StartHER! Want to know the secret to sales success? Something that can seriously change the way you do business…


Here it is: listen more, talk less. Yep, it’s that simple. 

Let’s dive into why this little tidbit is a total game-changer and how you can make it work for you.

Why Listening is Your New Superpower

So, you know that feeling when you’re chatting with a friend, and they’re really listening to you? Feels pretty great, right? Now, imagine bringing that vibe into your sales conversations. Here’s why it matters:

  1. Trust Me, It’s All About Trust: When you truly listen to someone, they feel heard and understood. This builds trust faster than any slick sales pitch. And trust? It’s the foundation of any successful business relationship.
  2. Uncover Those Hidden Gems: By listening carefully, you can uncover your customer’s true needs and pain points. It’s like being a detective, but instead of solving crimes, you’re solving problems. And trust me, happy customers = loyal customers.
  3. Tailor-Made Solutions: Every customer is unique. By listening, you can customize your solutions to fit their specific needs. It’s like whipping up a homemade meal instead of ordering takeout.
  4. Nip Objections in the Bud: When you listen, you can anticipate concerns and address them before they become deal-breakers…Kind of like having a sixth sense!

How to Become a Listening Pro

Alright, so how do you actually get better at this whole listening thing? Here are some tips that’ll turn you into a listening rockstar:

  • Be Present: Put down your phone, make eye contact, and really focus on the person in front of you. It shows you care.
  • Ask Open-Ended Questions: Instead of yes/no questions, try ones that encourage your customer to share more. Think “Tell me about your challenges with…” rather than “Are you happy with your current setup?”
  • Paraphrase and Clarify: Summarize what they’ve said to show you’re paying attention and to make sure you’ve got it right. “So, what I’m hearing is…”
  • Watch the Non-Verbal Cues: Sometimes what’s not said is just as important. Pay attention to body language and facial expressions.
  • Show Some Empathy: Acknowledge their feelings and concerns. A little “I totally get that” can go a long way.

Listening: The Secret Sauce for Personal Growth

Here’s the thing: getting good at listening isn’t just great for your sales—it’s a fantastic life skill. It helps you understand people better, improves your communication, and makes you a more empathetic and effective leader. Plus, it can make your personal relationships even stronger. Win-win!

Wrapping It Up

So, there it is…the secret to sales success!

To sum it all up, while it’s easy to get caught up in the idea that being a great salesperson means having the perfect pitch and loads of charisma, the real magic happens when you listen more than you speak. This simple shift can transform your sales strategy, build stronger customer relationships, and set you apart in the business world.

So, next time you’re in a sales conversation, channel your inner listening goddess. Ask questions, really tune in, and watch how your connections deepen and your sales soar. 

You’ve got this, Self StartHER!

P.S. Want to hear some of my listening skills in action? Check out an episode of the Self StartHER podcast.

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