Changing the Way You Think About Sales in Your Business

Self StartHER Tips


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Founder, Self StartHER

Hi, I'm Megan


Hey there, Self StartHER! 

If you’re reading this, chances are you’ve embarked on the incredible journey of starting your own business. Congratulations! 

Whether you’re just beginning or have been in the game for a while, there’s one aspect of business that often feels daunting…sales. 

But, what if I told you that changing the way you think about sales could transform your entire business experience? 

Let’s dive into five key ways to reframe your mindset about sales and set yourself up for success.

Let’s go! 

Recognizing Limiting Beliefs

First things first, let’s talk about those pesky limiting beliefs. You know, the ones that whisper in your ear, “I’m not good at sales,” or “Selling is too pushy.” These thoughts can seriously hold you back…but the good news is, you have the power to change them.

Start by identifying these negative beliefs. Write them down and challenge them. For instance, if you believe that sales are all about being pushy, think about your favorite brands. Chances are, they’ve built relationships with you by understanding your needs, not by pushing products on you. Embrace the idea that sales can be a form of service, and let go of the old, limiting beliefs.

Shifting from Selling to Helping

Imagine for a moment that selling isn’t about making money, but about helping people. Sounds different, right? When you shift your perspective from selling to helping, everything changes. Your customers are no longer targets; they’re people with needs and desires that you can fulfill.

Start by genuinely understanding your customers. What are their pain points? How can your product or service make their lives better? When you approach sales with the intention to help, you create a win-win situation. You provide value, and in return, your business grows. It’s all about connection and empathy, ladies.

Embracing a Growth Mindset

Let’s talk about the power of a growth mindset. This is the belief that you can develop your abilities through dedication and hard work. It’s a game-changer for any entrepreneur, especially when it comes to sales.

Instead of seeing sales challenges as failures, view them as opportunities to learn and grow. Didn’t close that deal? No worries! What can you learn from the experience? How can you improve? Embracing a growth mindset means constantly seeking ways to develop your skills and enhance your strategies. It’s about progress, not perfection.

Building Authentic Relationships

One of the most beautiful aspects of being a female entrepreneur is our natural ability to build relationships. Use this strength to your advantage in sales. People buy from people they trust, and trust is built through authentic connections.

Take the time to get to know your customers. Engage with them on social media, respond to their comments, and show genuine interest in their feedback. Building authentic relationships means being transparent, honest, and consistent. When your customers feel valued and understood, they’re more likely to become loyal advocates for your brand.

Letting Go of Your Fear of Rejection

Ah, the fear of rejection. It’s something we all face, but it doesn’t have to control us!

Remember, every successful entrepreneur has dealt with rejection at some point. It’s part of the journey, not the end of the road.

Reframe rejection as redirection. If someone says no, it simply means you’re being guided toward a better opportunity. Each rejection is a chance to refine your pitch, understand your audience better, and improve your offerings. Embrace it with grace and move forward with confidence.

To Wrap It Up…

Changing the way you think about sales can have a profound impact on your business. By recognizing and challenging your limiting beliefs, shifting your perspective from selling to helping, embracing a growth mindset, building authentic relationships, and letting go of your fear of rejection, you’ll find that sales become a natural and enjoyable part of your entrepreneurial journey.

Remember, Self StartHER, you have the power to transform your business by transforming your mindset. Sales aren’t just about transactions; they’re about connections, service, and growth. Embrace these principles, and watch your business flourish.

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