Discover how I got 7x more followers and increased engagement!

Last time, I shared ten unconventional ways to maximize your email marketing outreach and engagement with a newsletter because newsletters are powerful tools for solopreneurs to build their brand, engage their audience, and boost impact.

Let’s talk more extensively about suggestion #9: Repurpose your newsletter on LinkedIn.

Why LinkedIn?

LinkedIn is the largest business networking platform and industry news aggregator. Over the years, I’ve published different LinkedIn newsletters, increasing my readership by more than 200% and my followers to +4K.

You can use a LinkedIn newsletter as another marketing touchpoint to connect with your audience and establish your brand. How?

By repurposing your existing marketing content in a LinkedIn newsletter, you’ll make your content work harder (and smarter), maximize your content’s impact, and achieve higher ROI and ROE (more on that later).

But what’s the difference between a LinkedIn post vs. a newsletter?

✅ A LinkedIn post is a short update shared on your LinkedIn profile and in your followers’ main feed.

✅ A LinkedIn article is long-form content published on your LinkedIn profile.

✅ A LinkedIn newsletter is a “publication” sent to your followers’ inboxes, appearing in your followers’ main feed and across the entire platform.

💡A LinkedIn newsletter houses articles under an umbrella, making finding and consuming your content more accessible.

Here are the top three benefits of repurposing your content in a LinkedIn newsletter:

1. Expand Your Reach: By repurposing your marketing content in a LinkedIn newsletter, you can reach a wider audience beyond your existing followers, attract new followers, and expand your network.
2. Reinforce Branding: Repurposing content in a newsletter allows you to reinforce your brand messaging and establish your thought leadership in your industry.
3. Improve Your Engagement: A newsletter format gives your audience a more convenient, accessible, and distraction-free way to consume your content, leading to higher engagement rates. Your audience is more likely to read and interact with your content in a newsletter format than other formats.

“LinkedIn newsletter engagement is much higher than engagement with posts in your feed, and newsletter readership has tripled in just the past year with more than 1.3 million daily readers.” ~Forbes

Other LinkedIn newsletter benefits:

1. It’s FREE!
2. It’s super easy to set up, and you have options: You can create a personal or business page newsletter.
3. LinkedIn notifies your subscribers by email and on LinkedIn Editions. Most newsletters have an open rate of around 18%, but LinkedIn newsletters can see open rates as high as 30–40%.
4. LinkedIn is great for SEO. There’s been a significant increase in LinkedIn posts and articles in Google News feeds.
5. Anyone can subscribe to your LinkedIn newsletter, even if you aren’t connected on the platform. It’s a great way to build a following alongside your posts and network connections.
6. LinkedIn shows newsletters to users in the feed and on their network page, so it is another way to get in front of even more people on LinkedIn.
7. LinkedIn does the work for you! LinkedIn prioritizes native newsletters to improve user experience and engagement, delivering your content to millions of potential new readers and clients in the main feed, their inboxes, and other outlets.

“Businesses that publish newsletters on the platform see an average of 7x more followers.” ~eWEEK

Repurposing your content in a LinkedIn newsletter helps you get the most out of it by maximizing its reach and effectiveness.

So, if you want your content to work smarter, not harder, start repurposing your content in a LinkedIn newsletter.

Click-worthy newsletter resources:

→ LinkedIn Help

→ [📹 Short Video] Learn how to start a LinkedIn newsletter.

→ [Offer] Boost your newsletter engagement with a custom audit!

About the Author:

Jasmine (Jae) Hermann is an award-winning storyteller with over 20 years of experience as a content editor and strategist. She partners with first-time solopreneurs, mission-focused wellness providers, marketing agencies, and nonprofit managers to help them clarify and perfect their digital marketing. To learn more about working with Jae to create values-aligned content for your business or passion project, click [here].