Okay Self StartHER…let’s talk about the two little words that can totally change the game when it comes to your business: What if?
Sounds simple, right? But when you really let yourself lean into those words — not in a fearful, “What if everything goes wrong?” kind of way — but in an expansive, “What if this actually works?” way? That’s when the magic happens.
I recently had the absolute joy of sitting down with Cassie LaMere on the Self StartHER Podcast, and let me tell you — her story had me feeling all the things. Cassie went from working in the fashion world (dreamy) to running her own luxury event planning business (also dreamy, but in a very sleepless nights, lots of logistics kind of way).
So how’d she do it? With a whole lot of courage, some serious adaptability, and yes — a steady dose of what if.
What if… you actually chased that big, wild idea?
Cassie didn’t wait until she had all the answers. She saw a gap in the event industry, trusted her creative gut, and took the leap. And guess what? She built something extraordinary.
She reminded me that you don’t need to have it all figured out before you start. (Let’s repeat that for the perfectionists in the back: you. don’t. need. it. all. figured. out.)
What if… your version of success doesn’t look like anyone else’s?
Cassie defines success on her own terms — think: quality over quantity, deep client relationships, and staying true to her values. In a world obsessed with bigger, faster, and louder, this was such a refreshing reminder that you get to choose what success looks like for you.
Maybe it’s a six-figure launch. Maybe it’s having Fridays off. Maybe it’s building something slowly while your toddler naps. It’s your life, your business, your rules.
What if… pivoting is part of the plan?
Let’s be real — no entrepreneurial journey is a straight line, and Cassie’s story proves that. When the pandemic hit, the event industry took a huge blow. But instead of folding, she adapted. She tuned into what her clients needed right now and restructured her business to meet the moment.
Spoiler alert: it worked. Because being a Self StartHER isn’t about having a flawless plan. It’s about being bold enough to start, and flexible enough to shift when life throws curveballs.
A Few Things You Can Steal From Cassie’s Playbook:
- Ask yourself “what if?” from a place of possibility, not panic.
- Start before you’re ready — clarity comes with action.
- Your definition of success matters more than anyone else’s.
- Relationships and trust are the true secret sauce.
- Your business can evolve as you do.
So tell me…
What if you gave yourself permission to go for it?
What if you stopped waiting for the perfect time, the perfect plan, the perfect version of yourself — and just started?
Cassie did it. You can too. And when you do, I’ll be right here, cheering you on.
-Megan
P.S. Want to hear Cassie’s full story and get even more wisdom from her journey? Tune into the episode here: The ‘What If’ Mindset That Changed Everything in Her Business on the Self StartHER Podcast.
Learn more about Cassie LaMere Events:
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