Erica Schultz and Christine Jurzenski, the founders of CRANEL, a pioneering women’s health brand launched in 2020, are dedicated to revolutionizing how women approach urinary tract infections (UTIs). Their clinically-proven cranberry elixir not only prevents UTIs but also supports gut health and balances vaginal pH. Beyond their product, Erica and Christine advocate passionately for female empowerment, aiming to destigmatize common health issues through education and holistic wellness.
Episode Highlights:
In this episode of the Self-Starter Podcast, hosts Megan Tobler, Christine, and Erica delve into the founding journey of CRANEL. They discuss the challenges and triumphs of transitioning from a side hustle to a full-time venture, emphasizing the importance of taking micro steps in managing overwhelming entrepreneurial tasks. The conversation explores their experience in raising capital to scale their impact and the broader implications of their product beyond UTI prevention.
Key Takeaways:
- Managing Overwhelm: Micro steps are essential for navigating the challenges of entrepreneurship.
- Scaling Impact: Raising capital enabled CRANEL to expand their reach and influence.
- Co-founder Dynamics: Communication and mutual support are pivotal in co-founder relationships.
- Mindset Matters: Positive self-talk plays a vital role in maintaining confidence in business.
- Customer-Centric Approach: Understanding market needs is foundational for entrepreneurial success.
- Empowering Women: CRANEL is committed to building a brand that empowers women’s health through education.
Learn more about Cranel:
Instagram @cranelofficial
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