Ever had one of those “there has to be a better way” moments? You know—the kind of moment where you’re juggling mom life, trying to stay healthy, and wondering why no one has invented a vitamin that actually fits YOUR lifestyle?
Well, Melissa Snover had that moment—and then she built a business around it.
In the latest episode of the Self StartHER podcast, I sat down with Melissa Snover, the powerhouse founder behind Nourished, a personalized wellness brand that’s flipping the supplement industry on its head with—you guessed it— 3D printed vitamins. (Yes, really.)
Let’s break down how Melissa went from frustration to founder and what YOU can learn from her one-of-a-kind journey as a female entrepreneur.
It All Started With…An Airport Mishap?
Yep. Picture this: Melissa is rushing through an airport, trying to stay on top of her nutrition goals, and wound up dropping ALL of her vitamins in the TSA line.
Most people would complain.
Melissa built a custom vitamin startup that can produce over 60 billion unique combinations – so that she would never have that chaotic experience again.
Let that sink in.
Her belief?
Wellness should be simple. And, no two individuals are the same, so your wellness routine shouldn’t be either.
Moms—can we get an amen to that?
What Moms Building a Business Can Learn from Melissa
If you’re thinking of launching a product-based business or bringing a totally new idea to life, here are a few golden nuggets from Melissa’s journey:
1. Your Pain Points Are Clues to a Business Idea
Melissa didn’t invent Nourished from a boardroom brainstorm—she saw a gap in her own life and filled it. So if you’ve ever caught yourself thinking, “Why doesn’t this exist yet?”… pay attention. There might be a business opportunity right in front of you.
2. Empathy = Your Secret Superpower
Melissa credits much of Nourished’s success to empathy in product development. As moms, empathy comes naturally—use that superpower to build something people actually need.
3. Personalization Is the Future
From custom skincare to tailored fitness apps, personalization is everywhere. And with Nourished’s 3D printed vitamins, Melissa is leading the way in personalized health solutions. The takeaway? Don’t be afraid to niche down and serve your audience in a super specific way.
4. Do the Research (Even When It’s Not Glamorous)
Before going all in, Melissa did her homework—lots of it. She validated her idea, tested it, and made sure there was a real demand. (Spoiler: There was.) Don’t skip this step—especially when you’re a busy mom investing time, energy, and heart into your biz.
What’s Next for Nourished and Their 3D Printed Vitamins?
Melissa isn’t stopping at personalized vitamins. She’s already planning to launch products like:
- Custom pet supplements (yes, even your dog gets the VIP treatment)
- Healthy aging solutions
- And more wellness innovations that cater to every stage of life
As a mom, you know every season brings new challenges—and Nourished is ready to meet them head-on.
Final Thoughts: Build with Purpose, Lead with Heart
Melissa’s story is a masterclass in building a wellness brand with heart. She reminds us that you don’t need to reinvent the wheel—you just need to pay attention to the wheels that aren’t turning smoothly in your life.
So if you’re a mompreneur dreaming about launching your own product-based business, take this episode as your permission slip to start messy, think big, and lead with empathy.
Because you? You’re already a Self StartHER.
🎧 Listen to the full episode here → [Insert link to podcast]
Learn more about Nourished:
Connect with Mellissa on Linkedin
USE CODE SELFSTART40 for 40% your first subscription box
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