Garrett Wood is a two-time entrepreneur, former Barry’s Instructor and founding member, and health coach who has helped over 1,000 women. Today, she’s co-founder of kozekoze, a perinatal brand bringing comforting solutions to mom to make life easier.
Join us for an inspiring episode with Garrett as she opens up about her entrepreneurial journey and the personal experiences that led her to create kozekoze. From her background in coaching and fitness to the challenges of an unexpected infertility journey, Garrett shares how each twist and turn shaped her mission. Discover how her postpartum experience sparked the idea for kozekoze and the drive to fill a gap in the market for comfortable, hygienic solutions for new moms. Garrett dives into the ups and downs of product development, from overcoming manufacturing hurdles to finding the perfect partner who shares her vision.
This episode also explores Garrett’s approach to mindset, balancing masculine and feminine energies in business, and staying open to the universe’s signals. She highlights the incredible power of community for new moms and offers aspiring entrepreneurs encouragement to share their dreams with the world. Tune in for an episode filled with authenticity, valuable insights, and the passionate story behind kozekoze’s mission to support women in their perinatal journey.
Key Takeaways
- Entrepreneurship often involves being open to unexpected opportunities and following your passion.
- Product development can be a challenging and time-consuming process, but finding the right manufacturing partner is crucial.
- Being a mom and an entrepreneur requires reprioritizing and being intentional with time and energy. Being in tune with the universe and attracting opportunities can lead to serendipitous and thoughtful connections.
- Balancing masculine and feminine energy is important in business and personal life.
Learn more about kozekoze:
Follow Garrett on Instagram @garrettnwood
Follow kozekoze on Instagram @kozekozemama
Stay Connected with Self StartHER:
Subscribe to the Self StartHER podcast for more inspiring episodes.
Follow Self StartHER on Instagram for updates and behind-the-scenes insights. @selfstart.her
Transcript
Garrett, I just have to start out by saying that I wish that I had come into your world about a year ago when my son was born.
Garr (00:27.695)
thank you for the intro. Thank you.
Megan Tobler (00:45.442)
So I’m just beyond thrilled to be able to be having this conversation with you for one, but also to be able to introduce you to so many incredible women that are either new moms, future moms, or returning moms. So for those people that haven’t heard of you, tell us a little bit more about yourself and your company Cozy Cozy.
Garr (01:05.023)
Well, thank you so much for having me. I’m Garrett. I’m the founder of Cozy Cozy. I’m a mom. I always knew that I wanted to be a mom. And I also always knew that I would do something in business. I never planned on starting a postpartum personal hygiene products company. It’s something that found me based on the pain points I had during postpartum. I will say that in my background as a solopreneur and a coach,
I had this very bizarre experience where so many women would work with me and get pregnant that they all started calling me the baby whisperer. So that was kind of my first clue. But then I got pregnant first try and I can get into kind of my postpartum journey in a little bit. But what I never expected was that once I started this company Cozy Cozy that I would find myself on an unexpected infertility journey. I thought I would pop out like
four babies in a row and be my best own influencer for the company. And I hit over the year and a half mark of infertility when we launched our first product. So it’s been kind of a whirlwind. But I feel like I’ve been able to turn my you know, pain into purpose and better relate to our customer because I had been complaining about my postpartum journey for so long. And now I would give anything to be back in the newborn struggle, snuggle struggle.
Freudian slip there phase of life Because now I understand that that is as hard as it is like there’s there are people dreaming about it and praying about it every night And so it’s really been a crazy journey, but I’m excited to be here
Megan Tobler (02:47.214)
Well, I’m excited to have you here too. And I really like what you said about that this found you. I think that sometimes the best thing are born because they’ve almost fallen into your lap, but not really because you had to be aware of it in order to have it like actually be born, I guess, like in the whole spirit of babies and things like that to literally be born. But you said that this wasn’t your first entrepreneurial endeavor, that you had also done stuff before like coaching.
Garr (03:05.757)
Yeah. Yeah?
Megan Tobler (03:14.39)
So tell us a little bit more about your entrepreneurial journey, like how that began, and then we can obviously weave our way into Cozy Cozy.
Garr (03:22.496)
Yes, and remind me what you said about the parallel of being born. I believe that, yeah, business and birth are incredibly paralleled. But entrepreneurially, I always worked. I wouldn’t say that’s entrepreneurial, but as soon as I could get a job, I had a job. And I joke that my first day of my corporate sales job out of college, I actually formed an LLC the first day of work on my lunch break because…
I wanted to teach workout classes. I’m a huge fitness fanatic. I taught Berry’s Bootcamp for seven years. But when I was 22, I wanted to teach and I had found a gym in Chicago that was a TRX gym. And when I walked in this guy, I think he was testing me because he could tell I was young. And he said, if you want to work here, you need to get certified in our style of kettlebell training and you got to form an LLC so that it’s a real business and it’s all wrapped up. And I left there being like, I don’t know how I’m going to do this, but I’m going to do it.
And so by the end of that week, my first week of my real quote job, I had an LLC called G -Fit, TRX or something. And I started teaching fitness classes in the park. I taught classes out of their gym. And I started working for a company very similar to Barry’s Bootcamp, but started by two women in Chicago called Shred415. So thus began my journey of making money on my own through other studios and my own LLC, but also having a corporate job.
I then was picked up out of an accident by a real estate company that moved me to Boston. As soon as I got there, I started a different business, a coaching business. I was an online coach before online coaching was real. People are like, how do we do this? It was all email and phone and video. That was 2014. I did real estate on and off until 2019. But from 2014 to 2019, I wrote and published a book that’s on Amazon about
that journey with the company that moved me there. It was kind of a crazy story. They basically let me name my salary as a 23 year old put me up in a penthouse apartment in Boston. It seemed a little too good to be true. And as soon as they closed a deal with my dad, they fired me. Crazy story. Of course, I had to write about it. And it’s a lot of like sex in the city and I dated 50 different people. It’s a funny, it’s a beach raid. And so I had the coaching business the whole time. And in 2019, I went
Garr (05:43.445)
full into coaching thinking I would do that the rest of my life, and now I’m here. So that’s the Cliff Notes, maybe long version.
Megan Tobler (05:51.448)
Well, it sounds like you’ve always had that entrepreneurial itch in you. sounds like you’ve always like you even started in sales. And I would say that even though you were working with a corporation, I come from sales as well and you own your book of business. So in a way, you own your own business within another company because you’re really responsible for the income that you generate. So in other ways, you have always been an entrepreneur, it sounds like.
Garr (06:19.241)
Yes, and real estate is very similar. It’s a kind of a grim saying, but you eat what you kill, right? It’s you’re working on your time. And I love it, hate it. I don’t know if you’re listeners or you are familiar with the Enneagram, but I’m a seven. And so I need freedom. And I think that freedom and entrepreneurship come hand in hand, which is amazing. It’s just for some people, it’s a really big responsibility to hold yourself to task and to achieve what you want to achieve.
Megan Tobler (06:48.234)
It is, but for something like Cozy Cozy that you’ve created, it’s so mission driven. And I think that even though freedom, it’s a big word because like with freedom comes a lot of responsibility. But when you have such a strong mission, that responsibility, even though it’s so great, is worth it. And I’m sure it just, it makes you just like lit up every single day, knowing that you’re helping so many women.
in their pre and post partum journeys.
Garr (07:21.031)
Yeah, and I used to talk to a lot of the entrepreneurs and my online coaching business kind of turned into it went from fitness and fat loss to like self help and growth and then entrepreneurial coaching and I would always say you know you have to actually be excited to get out of bed and I can’t do anything if I’m not excited about it which is maybe also a blessing and a curse but there’s not a day to your point that I’m not like I can’t wait to have that call I can’t wait to see what happens with this email.
It’s not like, I have to do this thing. It’s like, ooh, this is exciting. What’s gonna happen? Obviously, as a mom, you’re trading some of your time with your child, which makes it really hard. But one of the really unique things about Cozy Cozy is that we’re all moms, and we’re all, none of us are full time. None of us are nine to five -ers, because we really want to protect the sacred time of being with our babies. And so we just have to get really creative about how we do that.
Megan Tobler (08:16.398)
Well, that’s a whole nother podcast in itself. And for those people that are listening to this and really wanting more, you also have your own podcast where I’m sure you’re talking a lot about these topics in general about what it’s like to be a mom, because you’ve had, was it, I think I looked right before the show, 378 episodes as of our record date today. So you’re definitely having these conversations every single day and you know what it’s like to be a mom today. And as a relatively new mom myself, I personally know how
It’s, I wouldn’t say difficult, but how you have to really reprioritize things and really be intentional with your time when you become a mom. So, as an entrepreneur, when you’re building your business, like when you don’t have a child, it looks a little bit different than when a little, when a child is introduced into the mix. So I was talking with another podcast guest earlier today and the word that we use was intentional. And, and I think that would probably really resonate with a lot of.
people in your world as well.
Garr (09:16.715)
Yeah, I would say I went hard in my 20s and pre -baby because I would teach the 5 a workout class so then I could work out at six, maybe teach at seven, be working by nine. I was just not, I was nonstop. Like it was just a lot and so in a lot of ways having a son has made me reprioritize what actually matters and what is just extra fluff that I’m doing just because I’m on an old cycle or an old pattern of.
proving and I had to work through a lot of that. And it’s also much more grounding because I get outside with him in the morning or I get outside with him in the afternoon or I’m playing literally on the ground with him. So in a lot of ways he brings me back down to earth. It makes you feel into what’s real and what’s not. And it just gives a much better perspective on things for sure.
Megan Tobler (10:07.326)
And I’ve heard it as when you’re building a business, a lot of the coaches that I’ve spoken to, it’s important to build a business that works for you rather than a business that you’re working for. And I thought that just really resonated with me, especially in new motherhood, because my time is limited and I do want to go to the park with my son. So if I could be able to figure out how to way to generate money and income while I’m going to the park with my son, like that is just…
Garr (10:19.029)
this.
Garr (10:27.68)
Yeah.
Megan Tobler (10:34.966)
a joy and to be able to make an impact at the same time, which is what you’re doing. But I do want to talk about Cozy Cozy because the story behind this company is like, when I, let’s say when I was approached by your team, I was like, I have to have this girl on the show because it is so important. And it’s things that I was not made aware of prior to having a child of my own. No one talks about this stuff, but we need to be because we all go through it.
So tell us a little bit more about Cozy Cozy, long story short.
Garr (11:04.768)
Yes.
Yeah, no, I’m excited to it’s, it’s like I said, nothing I ever planned on doing. It wasn’t my I say it really stressed out by like, what’s your five year plan? What’s your 10 year plan? Because you just really don’t know where life’s gonna take you. And I believe in like, you know, being inspired in those moments. But the long story short is that I had a really uneventful pregnancy. But it led into a really traumatic birth. They had a four day birth, went to the hospital on Monday, he wasn’t born till Thursday.
We had every intervention that you could have. I got an infection. They didn’t tell me about the infection. It was very, very traumatic. Luckily, not only was he healthy when he came out, I somehow still had a vaginal birth. And I actually got to experience the fetal ejection reflex, which is a whole other podcast. So interesting. But your body basically does it for you. You have it? I’ll give you guys just a quick.
Megan Tobler (11:56.994)
I’ve heard of it. No.
Garr (12:01.801)
Basically, if you’ve ever watched an animal give birth in nature, it almost looks like their body’s just doing it. And the fetal ejection reflex is where you are basically just a vessel and your body starts pushing the baby out. And the reason I knew the difference is because I had pushed for four and a half hours and all of a sudden I kept feeling like I was gonna throw up. And I’ve heard many people describe it this way. When you start to feel like you’re gonna throw up, instead of you actually vomiting, your body bears down.
And I just kept telling nurses, I’m like, I’m done. I had tapped out. I was like, I’m done. I can’t do this anymore. I’m exhausted. And then my body just did it. And he just came out and like, I think it was like maybe five to eight of those waves. And I didn’t know what it was, but I opened Instagram after his birth and it was like, fetal ejection reflex. It was like, I just had that. That just happens to me.
Megan Tobler (12:31.351)
Wow.
Garr (12:53.203)
It was just a whirlwind of an experience didn’t sleep for four days, which is is not okay for your brain. And then they’re like, take this baby home and take care of this baby. And what happened to me slash for me is that I went from a not memorable be cup to probably a double my double E bra was too tight. So it’s probably somewhere g or h size bra. And I was leaking everywhere. And so if you Google what to do with leaking breasts and your
You know, you’re not trying to collect any extra milk from your hawkeye. I had already done that. I didn’t need to collect anymore. It says put pads in your bra. I’m like, well, my bra is too tight. So I tried on a cami. I also had cracked bleeding raw nipples and I needed to put some place to put like a jelly pad. But I didn’t my cami literally left a red mark indention on me when I woke up in the morning. So I’m like, I’m back to what I normally like to sleep in, which are my husband’s t -shirts.
but they’re soaked in milk, my bed is soaked, I cannot wash my sheets every day, and literally on Google it said sleep on a towel. And so I’m in 2021 sleeping on a towel, and I’m like, why is this, why is this happening to me? Like this is, we’re in, we’re not in the dark ages. So I’m changing diaper after diaper after diaper, and I’m like, God, I wish I had a diaper for my boobs. Like, why can’t I just wear something that’s cozy and dry and hygienic?
Because it would it would just make me happier I mean my husband jokes that we probably still have milk droplets somewhere trailed around our house because I was just wearing sweatshirts or t -shirts and dripping milk everywhere it was non -stop and so I was like god I was at a diaper for my boobs and I just sat on the idea and when my son turned 18 months I was on a bachelorette trip with my friends and I like guys What do you think about this idea? And one of my friends was like well has to have a cool name and I’m like I really want to call it the nipple diaper
They’re like, that’s weird. And I’m like, but people have to know what it is doing because it’s not a regular bra. Like we’ll say it’s an absorbent disposable bra, but it’s not designed to lift shape and smooth. It’s just designed to keep you dry and cozy so that you can sleep overnight or walk around the house without a real bra. And so we were doing this brainstorming stress session under a full moon. And at that moment I was like, okay, I’m doing this. And so I called my mom because she had done medical sales for 25 years.
Garr (15:13.195)
and my college roommate because she and I ran the sorority together and she like just always handled everything. Like she just, any problem, she was on it and I was like, that’s who I want. And I had known for a while she didn’t love her job. So called her and we thought we launched by summer of 2023. What we didn’t know is that product development takes a long time. So we will be launching this November when we are just over two years of being a company. And in the meantime, we’ve come up with a couple other products. So it’s been a journey.
Megan Tobler (15:43.854)
Well, it’s a journey that I’m so glad that you went on because like I said, I recently have gone through that myself and there is no other feeling like being completely engorged and being so uncomfortable but you still needing to wear that bra. So I completely resonate. I can’t say that I had the leakage issue because I had the exact opposite problem where I wasn’t producing enough. But I actually throughout my entire pregnant or not my postpartum experience,
I would get blocks all the time because my bras were just so uncomfortable and too tight, even though like you, I was a B. Well, now that’s a whole nother story. We’re down to an A these days, but that’s a whole nother topic. But the bras that you buy, no one prepares you to get a couple sizes bigger. Yes.
Garr (16:25.289)
the reverse.
Garr (16:33.227)
And it’s an investment to we always thought about how this will create lag time for people for those first maybe it’s only one week, maybe it’s three weeks, maybe it’s 10 weeks where you don’t want to buy I didn’t want to buy a triple XL whatever bra I was going to be wearing for a short amount of time. And even if I did spend $60 on it, I’m gonna have to wash it because if you are using like a bomb or maybe you’re trying to wean and you’re using cabbage extract like that stains breast milk stains. So it’s like
You may need a couple, but now you’re only gonna use them for a few months. it creates a little bit of space for you to not have to go bra shop. Also like bra shopping and jean shopping. No one ever wants to do it anyway, let alone when you’re postpartum.
Megan Tobler (17:14.582)
No, definitely not. And I just can’t get over the fact that the number one recommendation was to just put a towel on your bed. I don’t know any, I don’t sleep in one spot throughout the entire night. I am all over the place. And once that baby was out, I was back to rolling everywhere once I could too. like staying in one spot, that pillow, that towel’s not staying there. And then you don’t get a good quality sleep for the couple hours stretches that you can get anyways. So.
Garr (17:31.445)
Right?
Garr (17:40.201)
Yeah.
Megan Tobler (17:41.206)
Like when you’re sleeping, you need the every ounce of sleep that you can get to be able to provide that energy to your little newborn. So I think this is beyond amazing. So you said that when you called up your mom, you called up your best friend from the sorority and obviously they went all in, but then it took you longer than you expected to be able to actually bring this product to.
Garr (17:49.959)
you
Megan Tobler (18:07.298)
conception to be able to launch it. So can we talk about the process of what that looked like from the idea from when you were sitting up with the girlfriends under the full moon to tell me about when we’re about to launch in November?
Garr (18:21.415)
Yeah, it was sorry. I just was having a coughing attack. It was such a whirlwind because not only did we not know what we were doing, we were working with a company out of Austin, Texas that helps you from idea conception through manufacturing. And while they’re great, they were also a startup. And we went through five or six different employees within their company. And we tried to leave our manufacturer at one point because we weren’t
We were just like not sure if they were it and then we went to another developer and found out that they couldn’t solve the problem and we had a team of 10 engineers that invent medical devices that could not come up with a better solution than what our factory in India had to come up with and then they did additional testing on it and got really good results and we were like Okay, this is meant to be and we know this like we know this we’ve looked elsewhere We feel really good about it. But what’s really cool is along the way
a fitness video I had made on YouTube at some random point in my fitness journey. It’s old, I don’t even know why it’s still on the internet. This young girl who went to Miami of Ohio, which is where I went, which is where my mom went, which is where my obviously college roommate went. She’s like, hey, I found you on LinkedIn because I watched this YouTube video of yours and I went to Miami, fun fact, I want some mentorship around fitness stuff. And I looked at her skill set that she had put on and I was like,
I was like, yeah, that’s great. We’ll hop on a call. I have something else I want to talk to you about. And she’s like, I knew you and she ended up building our whole website. She is our graphic designer. She’s like our go to tech person. And she’s 10 years younger than me. But it’s just funny how the universe brought her into our space. And then the woman who I met at a business in a business class at Miami, she helped me start my podcast in 2018. She went through this crazy journey of having a stillbirth.
And she came on the podcast to share her story. And after the podcast, she was just like, I want to help you. I am coming. I have to be involved in what you’re doing. And I was like, OK, let’s make it work. And we just she was helping us for free. And then everyone was making like a small hourly hourly payment. then starting this October, she’ll be full time with us. So it’s just been like a really cool journey to just having the team be built really serendipitously, but thoughtfully.
Garr (20:48.327)
and intentionally and just to have everyone randomly from the same school. We’re really not elitist in any way. We just happen to all have gone there. And so it’s been a really cool journey.
Megan Tobler (21:01.024)
it sounds like you’re very tapped into and in tune with like the universe or however you want to however like whatever you want to call it and like you went and you did the activity under the moon with your girlfriends and like you just happened to like when the girl reached out to you you also realized that she had a specific skill set that could help you which is things come to you when you attract it
and it sounds like you’re just a magnet, but you’re not just a magnet, you’re very in tune with it as well. So it’s one thing to be able to attract it, but then there’s another thing to actually take that and run with it, and it sounds like that’s what you’re really good at. It’s like, okay, I can attract it, but now let’s do something with
Garr (21:42.443)
Yeah, I would say so this is just like a fun aside that maybe will help some of your listeners. But I was always like looking for signs in my life. I was always kind of attuned to like a higher purpose. I’ve had rock bottoms. I I’ve experienced a lot where you’ve had to get really clear on like, what is the point of all of this? But in 2019, I had an inkling to leave my commercial real estate job and it was all in retail and fitness and restaurant. So this is pre pandemic, which
I was kind of a brilliant download because that entire pipeline was frozen for a year with what happened with the pandemic. But at the same time, I hired a business coach, my first ever, who I knew from my ex -boyfriend, who’s all in my book. And she used to work for Billionaires. She’s personally been to Necker Island. She knows Elon Musk. I mean, she is the coolest, right?
And it was the biggest investment I’d ever made. Every single thing she took me through was about like the universal laws of energy, about quantum physics. It had nothing to do with the business plan. And in fact, I didn’t even have the idea for the business yet. I hadn’t had my son yet, but it was all about looking into what is quantum physics? How does manifestation work? How do you create the life that you want? I read Becoming Supernatural and
Happy pocketful of money and all these great books and then that drew me to a different spiritual teacher who I’ve now worked with for four years and She’s the one who helped me tap into what is cozy cozy and it was all downloaded in like a session and it was just like all based in oxytocin
Megan Tobler (23:28.472)
that’s so good. A lot of the conversations I have with guests are around masculine versus feminine energy. And we live in a very masculine society where it’s all about doing. And I think what you were really good at and what you were learning from this spiritual teacher is how to be a little bit. And sometimes when we take a step back and we just get really in tune with ourselves and tap into that feminine energy, can’t get my words out today.
then it all just starts to make sense. And obviously I do think we need a combination of the two, but you can’t just always be in the masculine energy. I believe if you really want to be able to create something that is like truly meaningful to you.
Garr (24:12.331)
Yes, I have probably 10 different episodes on masculine versus feminine in business in birth in marriage. It’s such a big thing. And what’s really fascinating, or what has been really fascinating for me over the last two years is that I had to undo it all right undo all the doing doing doing into being. However, there has to be doing when you start a business.
but it is the balance, obviously, like you can channel it, you can tune into it, you can meditate on it, whatever words you wanna use, but there is this level and the way that my coach kinda helped me make the distinction is it’s not so much masculine, feminine as it is knowing when you’re in like the 3D world versus the 5D. And so that’s sort of the way that I differentiate it because the 3D is like I have to send the email, I have to go to the meeting, I have to ship and mail the samples.
which is doing which is masculine too, but making sure that you’re not in the story all the time and that you’re actually kind of on the sidelines watching the movie that you’re in and getting that perspective on it and then able to so the way that so many different people have said this to me, but you’re not just the player on the field like the player on the field is the one mailing the samples to somebody right? But you’re also not the person videoing it you’re like writing the play videoing the play and being the actor on the stage all at the same time.
But having those different stages of where you’re projecting from is really important for many reasons. But it’s very helpful for me.
Megan Tobler (25:48.27)
Well, and you alluded to saying like, have to do something, like I have to write that email instead of like potentially like I get to write that email. Cause sometimes it’s also about like how we think about things. And it also reminds me earlier, you said something that is in line with that too. You said it happened for me, not to me. And that is very much in the same line. I think it’s all always about how you think about things. Like your brain is such a powerful organ in our body that like,
If we have negative thoughts, then we’re going to go down a negative spiral. And this isn’t going to be the successful thing that you know it can be. So it’s like tapping into that 5D like you’re talking about, which I’ve actually never heard about that before. So now I’m going to have to go down the whole rabbit hole of research and learn a little bit more about that. But I think that’s really beautiful how you put that.
Garr (26:36.843)
Yeah, thank you. It’s, it’s all the way that it also kind of feels sometimes is, I learned a lot of these lessons of is happening for me not to me, I could look in past things in my life, that company moved me to Boston, because then I met my husband, there’s all these great things. But every new challenge you take, it’s like a new level of the video game. And you’re like, my God, I’m learning the same exact lesson. This is the same thing. And that was me in 2023. And a lot of ways in my business, like,
I had to like re rescathled a lot of those things. It felt like, you you think you’re a really good skier out East and then you go out West and you’re like, the double buck diamonds are a little different here. They actually might kill me. You have to then like finesse your turns a little differently. So that’s kind of what this journey has been like over the last year, two years.
Megan Tobler (27:29.368)
But so worth it. And going back to Cozy Cozy, the name is super cute and I happen to find out why you named it Cozy Cozy. But for those people that are listening that have no idea, tell us a little bit more about the name because it’s very special.
Garr (27:45.972)
Yeah, so, you know, first and foremost, we believe that the bliss exists in motherhood and the newborn snuggle that precious bubble of space that you’re in postpartum, it can be really truly blissful when you’re able to access oxytocin and be cozy and be comfortable. Obviously sleeping on a towel.
while you’re bleeding out vaginally with raw shape. That’s not that’s really not it. Right. So if you have the right products, and you can actually tap into that bliss and be cozy and comfortable. Like that’s the essence of what we want to communicate. But the name just came to me because my son every time I’d, he’d get tired or be snuggly for his nap. Or just like kind of nestle into me. I’d always say cozy, cozy. You’re so cozy, cozy. I’d always say it twice and you do this little wiggle. And then I was just like, duh, that’s the name.
Cozy, cozy, like this is the essence of what we’re trying to help women feel and it just was so clear.
Megan Tobler (28:45.75)
And it should be a cozy experience. Like having that newborn in your arms is such a wonderful feeling. And our bodies are going through massive changes. I I joked about how that was my first matching outfit with my son was we were both in diapers at the same time. And it’s a very humbling experience as well, but we deserve to feel cozy in that experience because we’re not feeling all that great and comfortable, but we…
Garr (29:01.545)
Yeah.
Megan Tobler (29:13.686)
we deserve to be able to have the most comfortable situation as we can. And you also not only have the nipple diaper, but you also have a couple other products too, right?
Garr (29:28.133)
Yes. So when we kind of started to put two and two together, knowing that this this bra this nipple diaper was not going to be done very quickly. We’re like, I wonder if we could get something out sooner and use that as a Trojan horse. And I’m like, but I don’t want to do something just to do it. It needs to be because our three pillars are innovation, it needs to be mess free, hygienic, and then sustainable. We’re like, well, what can we sustainably package and source?
that makes a difference, it’s innovative. I’m like, you know what? When I would have loved to have a nipple diaper is also when my nipples were raw and bleeding and cracked. And I had made the mistake of for the first time ever, I got dip nails right before I gave birth. I’d never had them and I didn’t realize that unlike gel that you can pick off or you can clip, you really can’t take the dip off, which is great because it lasts like a very long time, but you just, you’re stuck.
So I had these long dip nails when I was postpartum and I was dunking my finger in the nipple bomb jar and getting the bomb stuck under my nails all the time and it would annoy me. So I’d be like wiping it on a burp cloth because you’re in bed. And I was like, well, what if we just had like a really beautiful delivery system for the nipple bomb so it could come out of a tube that’d be so much nicer, but it has to have great ingredients and the tube has to have some sustainable component. That’s going to be hard.
And we just lucked out that we found this amazing husband and wife team out of California that helped us source and create it all in like a sustainable tube, sustainable packaging, and an amazing organic lab that we could work with and the rest is history. So Nip Gloss is not only amazing for the reasons I just explained, but it opens with one hand because you everything with one hand so you can literally like while you’re holding the baby.
Megan Tobler (31:14.896)
ooo good
Garr (31:19.613)
open the cap, put the cap down and then glide it on really nice and smoothly. So we’re really excited about that product and it’s really been a great way for us to get our name out there. And it embodies our pillars as a company and our mission and making life easier and mess free for moms. And then as I found myself accidentally on this fertility journey, we always knew that we would be perinatal products. So the entire perinatal journey is fertility through postpartum, but we were gonna start at postpartum and work backwards.
And fortunately, unfortunately, I end up on this two year fertility journey and it’s over here. My husband invented a pee cup for me made out of a red solo cup because I was testing for LH starting on cycle day 10 to make sure I caught it, but I wasn’t ovulating till day like 20 sometimes. So 10 days of peeing, then trying to test early for pregnancy to make sure I caught an early pregnancy. But just in case I was like getting pregnant, but not staying pregnant, I was peeing at least 13 days.
a month in a red solo cup that he made, jimmied together and we’re like, let’s just make this and sell it. And we got some interest on TikTok. So we started doing a pre -sale a little ahead of time and this will be launching in October.
Megan Tobler (32:35.726)
genius. The world needs more of this because I have learned throughout this journey how frequent infertility is within the country in particular, which I had no idea until I entered this stage myself. So to be able to, again, make to make everything more cozy for women throughout this entire experience is just so beautiful. And you have done more than just create these products for the women. You’ve also created this wonderful community to be able to connect them both in person, online.
Garr (32:47.403)
is.
Megan Tobler (33:05.718)
through the podcast, you have a blog. So tell us a little bit more about the community too, because I think that’s just also such a great resource that these women really need at this stage in life.
Garr (33:17.479)
Yes, I mean, I think a lot of us grow up with iterations of community, whether that’s in your small town, or it’s on your soccer team or playing sports in some capacity. And I just kind of always had some level of community college as an sorority. After college, I went right into that fitness era. And I was constantly at a studio interacting with
all the people that belonged to whatever studio I was at for a decade. And it was, and there were community events and it just, it was such a core part of my life that when I moved during the pandemic, I had to give up teaching berries. I was also not going to teach while I was pregnant. It just felt a little bit risky when there were so many unknowns at the time. And I went from seeing 500 unique individuals a week for fun as like a hobby job to nobody.
And I had taught some online classes, but I was like, okay, I have to do something. So I started, before I even started Cozy Cozy, doing entrepreneurial meetups. And I’m like, okay, I have to keep doing something. So the second we started Cozy Cozy, we started a Super Mama support circle. And so many of my friends and community through fitness and otherwise were like, well, of course we’ll come hang out and talk about motherhood because we like hanging out with you in the fitness realm. Like, let’s do it over here.
and we’ve had different experts come on. We’ve had biofield tuners. I co -hosted it with a pre and postnatal other fitness instructor who’s also certified in the chakras and spirituality. So we did that up until March of this year. We put it on pause because we were like, we’re about to launch and then we weren’t about to launch. So we’re hoping to get that back up in action. But the podcast has also been
a great way for me to connect with other entrepreneurs, other moms, and honestly, I never saw this coming. But the month we stopped the Super Mama support circle, I went viral on TikTok. I have become so in the fertility mommy space on TikTok that I just had a weekend at home and got sick if you couldn’t tell my voice. And I had 10 people personally messaged me, are you okay? You haven’t posted in three days. And I’m like,
Garr (35:38.645)
my gosh, yes, traveling solo with toddler sick and going through, you know, all this stuff with IVF. So it’s been this incredible place where people are sharing their IVF stats and their IVF journeys with mine. I just went through and that part of I just never expected to find community on TikTok and it’s so real and it’s been so rewarding. So I’m really grateful for that.
Megan Tobler (36:02.726)
that’s amazing because I think especially as a new mom, can sometimes feel a little bit lonely and isolating. So to be able to have that community, whether it’s online or in person, like whatever that may be, I think kind of helps you in the postpartum journey from a mental standpoint too, because you go from being your own person to like your person, but you have a little extension as well. So it’s like, I don’t even know how to
properly put that into words beautifully, but it’s almost sometimes like an out of body experience for the first couple of months until you kind of get your groove back.
Garr (36:41.97)
yeah, I don’t think I had a groove for at least six months. And because I had moved during the pandemic, I didn’t know anybody in my town. And I tried to go to this music class, it just like wasn’t a fit. And I remember I was seven and a half months postpartum, and I kept going to Target. And one day I was like crying to my husband, I’m like, my life cannot be going to Target. And I went to Target anyway. And I saw this mom with two under two and I looked at her and I said,
We live in New Hampshire. It’s cold, it’s gray, it’s gross. And I’m like, what do you do with your kids in the winter? And she said, pull up your phone right now. And I was like, what? And she’s like, type in My Gym. And I was like, okay. She’s like, I met all my mom friends there. Go to My Gym, like go tomorrow. She can go to your first class, whatever. I was at My Gym the next day and so was my now best friend whose son was due the same day as my son.
And I met three other amazing moms and like also having that was like such a big deal. And honestly, it became like the fitness studio instead of my fitness class. It was my son’s gymnastics. And then I found community there, which is also why showing up on TikTok and the podcast. I’m like, there are moms who don’t know this is possible and it is possible. I have to talk about it.
Megan Tobler (37:57.102)
Well, you obviously manifested the new best friend, just like you manifested the business and everything else in your life. So this has been such a cozy conversation. I could keep talking to you for hours. But for those people that are just in the same stage of life that we’re in, or maybe they are desperately looking to start a family and need some resources and some community, where could they find out more?
Garr (38:04.286)
Yes.
Garr (38:23.281)
They can go to CozyCozy .com and it’s spelled K -O -Z -E -K -O -Z -E. I know it’s a different spelling, we had to do it that way. I love the letter K. It’s my husband’s last name starts with a K. Also on our Instagram, CozyCozyMama, we are hoping to do a couple more IRL activations this fall, which would be great.
And then I’m super active on TikTok at Cozy Cozy Mama sharing not only business happenings, but just real life fertility stuff and the amount of shares I get from other moms. It’s therapeutic for all of us and I’m just so grateful for that outlet.
Megan Tobler (39:08.27)
I’m sure that they’re grateful for you as well for all the resources that you do provide. Well, Garrett, I mentioned this to you before, but I always like to end with a little piece of advice for that woman that is looking to jump into their entrepreneurial journey. What would you tell her?
Garr (39:25.803)
have a hot take here because so many people are like, stay in your corner, keep it quiet, work hard, you know, with yourself head down 100 % disagree. My perspective is tell as many people as you can go to coffee with people tell your Uber driver your business idea, they’ll probably give you really good honest feedback like
I swear I only published my book because I had told so many people, including the internet, that it was happening that I was like, of course it has to happen. Like the internet is now my boss. Like it’s happening. Same thing with Cozy Cozy. We changed the name of my podcast from my book name, which is Dare to Move, to Cozy Cozy the day I filed the LLC. We had no product for 11 months and we were the Cozy Cozy podcast talking about our business, about talking about motherhood.
creating that community before we even sold anything. And so my opinion is to share your idea with as many people as possible. Don’t get discouraged by people who think it’s a dumb idea, because 50 % are going to say it’s awful. And 50 % are going to say, you’re going to be a bajillionaire, go for it. And either way, all that matters is how you feel about it. So you getting really scaffolded and sharing your idea and pitching your idea is great practice for you.
And then just get into some books about the universal laws of energy because it’s really enlightening and I think it’s empowering to empower yourself with your own creative divine power.
Megan Tobler (41:02.99)
Well, I like that hot take personally. think the moment that you put it out there, it becomes real. And then it also holds you accountable because I’m personally, if I say I’m going to do something, then I’m going to do it. And if I don’t, then that’s a failure to me personally. Like to say I’m going to do something and then not do it. well, failure, that’s a big word. So maybe not failure, but you get the gist here. But then also you mentioned like, there’s going to be some people that are potentially going to have some negative things to say. I think it’s important to, like you said,
Garr (41:12.755)
Yes
Megan Tobler (41:33.272)
to not listen to those naysayers because most of the time those people that do have the negative thoughts and perceptions, you have to really think about like, have they gone for it? Like the people that have gone for it are usually the ones that are cheering you on and saying, go for it, you’ve got this because they’ve done it and they know it can happen when you just take that first step. So anyways.
Garr (41:54.194)
100%. I, I also believe that the person who maybe doesn’t believe in it, it’s not, it’s not their job to believe in it, because it’s not their idea. And that’s it. And like, hey, thanks to them for being honest with their opinion. But it’s your idea, because it’s in your quantum field of potential.
Megan Tobler (42:11.694)
Absolutely. And that’s where the energy and the spiritual work can really help you to get grounded and to believe in yourself and really block out all the negativity that’s out there. Because it’s going to keep popping up no matter what. And it just takes a strong person to just keep going forward, put your little blinders on, and just believe in yourself. Because that’s really what matters at the end of the day. It’s like, do you believe in it? And if you do, run with it.
Garr (42:39.007)
Yeah, thank you so much.
Megan Tobler (42:41.048)
Garrett, thank you so much for such a wonderful conversation.
Garr (42:44.875)
Appreciate you.