How hiring a copywriter can transform your business

Guest Contributors


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Founder, Self StartHER

Hi, I'm Megan


Hey there you, busy entrepreneur extraordinaire!!

Picture this: an expert with flair swooping in like a caped crusader, armed with wit and a knack for turning your brain burps into pure gold, taking your ideas and making them shine!

That’s what a bloomin’ brilliant copywriter can do for YOUR business!

They craft compelling stories

They’re like wizards, but instead of wands, they have keyboards. They take all your wonderful ideas and conjure up narratives that speak straight to your audience’s hearts.

They enhance your SEO and visibility

Think of them as your personal search engine whisperer! They sprinkle magic SEO dust on your content, making sure Google knows you’re worth finding.

They build trust and credibility

With their words they will build trust faster than a toddler with a puppy. They showcase you expertise, making you the go-to guru in your field.

They navigate your buyers journey

They’re like the GPS of the customer’s journey, making sure potential clients arrive at the ‘Buy Now’ destination with smiles on their faces.

But just how do they do it?

Finding and hiring a copywriter is a little like finding that perfect pair of shoes. You want a fit that’s snug, a style that’s on point, and something that lasts. So how do you know when you’ve found that something special?

Empathy and understanding

They don’t just hear you, they get you! They dive into your world, understanding your brand, your audience, and your goals like they’ve been with you from the start.

Versatility and adaptability

Life throws curveballs, and so do businesses. Your copywriter should be as adaptable as a chameleon at a disco party, ready to change styles, tone and strategy at a moment’s notice.

Strong communication skills

They speak you language – not just French or English, but ‘you-ish’. They listen, ask questions and deliver copy that is so ‘you’ – it’s almost spooky.

Deadlines are sacred

They’re like time ninjas, hitting deadlines with precision. When your calendar feels like a Tetris game, you need someone who can deliver on time, every time.

Create problem-solving

Challenges are opportunities in disguise, and a great copywriter wears Sherlock Holmes’ hat and carries Bear Grylls’ backpack. They’ll find solutions where others see only setbacks.

Why you should invest in an expert

OK, let’s not beat around the bush. You’re a solopreneur, and every penny counts. So why should you be spending your hard won doubloons on hiring a copywriter?

Amplified impact

They don’t just write, they amplify your message. Their words are like a megaphone, making sure your voice is heard above all the noise.

Consistent branding

Your brand deserves to be as recognizable as London’s ‘Gherkin’. A professional copywriter ensures your messaging is as consistent as a determined pigeon in Trafalgar Square.

Time saved, Opportunities seized

Every minute you spend on writing is a minute not spent on growing your business. When you outsource, you’re not just saving time, you’re opening doors to new opportunities.

Increased ROI

Good copy isn’t just words, it’s an investment. It leads to high conversions, better rankings, and ultimately more moolah in your pocket.

Fresh perspective, fresh ideas

An external copywriter brings a fresh set of eyes and a unique perspective. Like a sudden outbreak of interpretive dance during a PowerPoint presentation – unexpected, entertaining, and leaving everyone wondering how they ever managed without it!

You see where I’m going with all this right? 

It may seem like a luxury, an expense you just don’t have the budget for right now, but honestly, when you think about it, how can NOT afford to hire a copywriter for your business?

Choosing the right copywriter isn’t just about finding a wordsmith, it’s about finding a partner in your business journey. 

Saving you time, money and frustration and ensuring your business shines brighter than a disco ball at a rave!

About the Author:

Suzanne Frear is an expert in creative Copywriting and messaging that connects.

She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it. She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose!

Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.

Having lived in Germany and America, Suzanne is now settled in Warwickshire in the UK, she is a magazine columnist, regular podcast guest, experienced group trainer and is currently working on her own fiction novel.

In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.Visit Suzanne’s website at for lots of fabulous resources to help you take your copy from ‘meh’ to ‘AMAZING’!

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